“Max Exim” LLC has been successfully importing and distributing Yellow Tail wines in Mongolia since 2017. Known as a New World wine, the brand has already become familiar to consumers through its fresh image, distinctive marketing, and strong brand concept in the Mongolian wine market.

In September 2022, our team traveled to Australia to visit the vineyards, harvest fields, and production facilities of Casella Family Brands, one of Australia’s major wine producers and the manufacturer of the Yellow Tail brand. This trip had previously been postponed due to border restrictions during the pandemic.

The travel group included the two winners of the “Let’s Travel Colorfully – 2” competition, M. Adyaazul together with her mother Yu. Narangerel, as well as N. Byambajav, the Best Employee of Max Exim LLC in 2021. In total, six participants joined the journey, enjoying a 7-night, 8-day tour visiting Sydney and Griffith in Australia